By:WCMH , According to a recent survey, 7 percent of Americans believe chocolate milk comes from brown cows. (Video below article)
The survey was conducted by the Innovation Center of US Dairy in April. A thousand adults were asked questions about the role milk plays in their daily lives, Food & Wine reported.
The study found 48 percent of respondents weren’t sure where chocolate milk came from. Seven percent thought chocolate milk only comes from brown cows.
That adds up to about 16.4 million people, more than the population of Ohio.
The Washington Post linked the study to past studies that consistently show many Americans have no idea where their food comes from.
For example, a study in the 1990s found that nearly 20 percent of people did not know hamburgers are made from beef.
The Washington Post notes the survey findings reflect a general agricultural illiteracy among Americans: a 2011 survey of fourth, fifth- and sixth-graders at an urban California high school found more than half the kids didn’t know that pickles were cucumbers, or that onions and lettuce were plants. Four in 10 didn’t know that hamburgers came from cows — and three in ten didn’t know that cheese is made from milk.
“Unfortunately, a majority of today’s consumers are at least three generations removed from agriculture, are not literate about where food comes from and how it is produced,” the National Institute for Animal Agriculture concluded in a 2012 research report, also cited by The Washington Post.
The Innovation Center for U.S. Dairy is an advocacy organization for dairy farmers and people in the dairy industry.
Watch the video reportage below and please Share this!